hyem is a specialist digital agency with a single goal: help you use data and experimentation to reduce your ecommerce return rate.
After learning about the staggering commercial drag and environmental impact regular and serial returns are responsible for, we wanted to help ecommerce businesses do something about it.
hyem reads yem, it means home
HI THERE. WE’RE HYEM
Hyem brings together ecommerce veterans with a range of specialisations to use data, deep customer behavioural analysis, copy, personalisation and experimentation to inform and influence your customers to help them make better buying decisions.
Better buying decisions mean fewer returns.
Many unhappy returns?
There will be £27b worth of returns in the UK in 2024. The environmental impact is equally bleak with 750,000 metrics tons of CO2 attributed to just fashion returns in the UK in 2022*.
What’s the cost of your returns?
A bespoke strategy to improve your profitability informed by our methodology
1.Measure
Connect the dots together, understanding the size of your returns and the impact it has on your business. This is establishing the baseline for the rest of the process and getting all the tech working together.
2. Understand your customers
Deep customer research, both quant and qual, will help us understand your customer’s buying friction, what they struggle with and why they then return their purchase(s).
3. Experiment and Personalise
Deploy the principles of sophisticated CRO and personalisation to pre-emptively manage potential returns.
4. Analyse and iterate
Understand what worked and what didn’t (we won’t pretend everything will work, that’s the whole point of testing) and why. Feed this all into the process and repeat.
WHO ARE HYEM
hyem has just launched and we’re working on our first projects. The team has previously worked on data, analytics and experimentation programs with companies such as Yelp, Canon, POFerries, Fetch and Woolworths.
Reduce
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Returns
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Reduce · Returns ·
Increase
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Profitability
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Increase · Profitability ·
Content about returns, maybe that should be discontent about returns…
