The Team

John Barnes

Data, data everywhere and not a drop to drink. John has been helping companies collect, understand and use their web analytics data since the the late 2000s.

He specialises in technical set up and data collection to enable performance and optimisation teams work with better data.

Brendan McNulty

From South Africa with love, splitting his time between Cape Town and the UK Brendan leads the CRO and experimentation team.

With 15+ years of experience running CRO/experimentation for ecommerce, Brendan is very familiar with the challenges (and opportunitie!) ecommerce businesses have.